In the second of our new format “Bulletin” episodes, Chris reports back from the JSS’s annual press conference, sharing current export figures, and strategies to increase exports further. The press conference was held at the JSS headquarters in February 2026, and presented by our very own Shuso Imada and Hitoshi Utsunomiya. With domestic consumption flailing, all eyes are on the rest of the world. Is the future for sake exports bright and rosy? Were there any surprises? Which new export country holds the most exciting potential? And what new export trends did the conference reveal?

As well as answering these questions, the conference also shed light on the JSS’s strategies to grow exports and leverage the current tourism boom. 

Short, concise, detailed and to the point, that’s what these bulletins are all about. 

As always, if you have questions or comments, please do share them with us at [email protected] or send us a message on our Instagram, Facebook, or Substack!
We’ll be back very soon with plenty more Sake On Air.

Until then, kampai!

Sake On Air is made possible with the generous support of the Japan Sake & Shochu Makers Association and is broadcast from the Japan Sake & Shochu Information Center in Tokyo. Sake on Air was created by Potts K Productions and is produced by Export Japan. Our theme, “Younger Today Than Tomorrow,” was composed byforSomethingNew for Sake On Air.