With LINK, Pernod Ricard made their first foray into the world of sake. Bringing together the craftmanship and nuance of Chivas Regal with the pioneering spirit of Toyama’s Masuda Shuzo – makers of Masuizumi - the company in charge of many of the world’s most iconic labels in spirits set out to bring an unprecedented proposal to the world of…

Here it is! The final installment of our “Know Your Hosts” series, introducing our listeners to the minds and motivations behind Sake on Air.For the first half of this week’s show, we have Rebekah Wilson-Lye in the hot seat. Currently the head of international marketing and public relations for Japan Craft Sake Company, we delve into not only the personal…

Like most all of our listeners, we’re keeping rather close to home these days. The nature of things makes it a bit challenging for the team to gather and record, but on the bright side, it’s given us the time to dig through the archives and finally get around to editing some of our on-the-road interviews that have been gradually…

This week we’re tackling arguably one of the most misunderstood segments of the sake world:Kanzake, often simply referred to as, Hot Sake.For a complex web of reasons, the quality and general nature of hot (or warm) sake is still shrouded in generations of preconception and misconception. However along with an aggressive reexamination of “Why?” in relation to lost practices in…

To all of our listeners: thank you for your patience.As much as we go out of our way to include awamori as part of the broader shochu conversation, despite many months of listener requests, we have yet to do an entire episode dedicated to Okinawa’s incredible indigenous spirit. Until now!The progenitor of the entire shochu category, the now geographically indicated…